∞ UX Weekly, Take 2
UX Weekly started out as a way of keeping some friends and colleagues up to date with the best articles that had done the rounds in the past week. With little advertising, and just one (kind of failed) publicity stunt, the list has grown beyond what I had expected, in much less time than what I had anticipated.
The website was due for an update, and is now live1.
The e-mail itself will follow a stricter template, with a smaller number - and a less obscure set - of links.
I have also taken some cues from better established emails that I get a kick out of reading2. I’ll take my time to welcome new subscribers to the e-mail and ask them what they’re interested in, as well as having a look at who unsubscribed, and if they fit a certain profile, asking them why they did so. I hope that they’ll see this for what it is - as me trying to deliver a better product.
I’ve already learned my first lesson from sending such an e-mail.
UX Weekly has become too focused. The response from the unsubscriber, who had received and read five of the last e-mails was:
I figured out that your newsletter is more for already educated ux professionals. It feels more like a newsletter about the state-of-the-art of ux. At least it’s what I felt.
Sadly, this is not at all what UX Weekly is about, and it’s my own fault. The content of UX Weekly has largely followed a path paved by my own interests, which have evolved and developed beyond pure UX over the past year, is not true to the nature of the newsletter.
It’s also counter to the spirit of learning that I’m trying to encourage through the emails, through this blog, and through my writing in general. So, as a way to make it up to the people who are interested in improving UX, even if it’s not their professional job, I’ll start including two or three articles about UX fundamentals each week. I tend to forget that not everyone has been with me from the start.
The education of UX designers interests me a lot. UX is a professional space that has a very vague definition, and what sets it apart from web development, web design, mobile design, and graphic design. This vague definition hasn’t helped people find resources or communities to join or learn from, and these communities are often still in the early phases of their growth.
Alongside providing interesting UX related material, my aim is to have UX Weekly act as a critique of that space - and hopefully as a guide to making it better - and this means talking to both newcomers and established professionals.
The website is the first site I have built with Mixture.io3, since it has come out of beta. For the price, it delivers an incredible service.